сторінка 216 вправа 2 гдз 10 клас англійська мова Морська 2018

10 клас ➠ англійська мова ➠ Морська
 

Відповідь до p. 216 ex. 2:

You may have heard that experience is the best teacher. But in the competitive world of business, you usually don't have the luxury of trial and error You have to get things right the first time. Here are some common mistakes enterpreneurs make when setting up their businesses - and how to avoid them.
Start-up mistake 1: As the old saying goes, "Jack of all trades, master of none". All too often business owners end up fitting that description You should identify your market and then go out of your way to meet a particular need for a service, because customers proze specialist expertise. For instance, do not simply be a "gardner". This is too general. There are millions of gardeners in the world and the only ones who achieve success are those who offer something special. What sets you apart from the crowd? Are you a landscape gardener, an expert in organic gardening, or a vegetable gardening specialist? Narrow your focus to increase your appeal.
Start-up mistake 2: You stopped advertising. Enterpreneurs often start out spending a fortune on promoting their business. But then clients roll in, they think they've done enough to make their company known, and they decide to cut back on all publicity expenses Bad move! The key to good marketing is repetition. People have to think of your name when they have a problem. If they have only seen your name once, but your competitor has just sent them a third flyer, your competitor will get the business.
Start-up mistake 3: If you fail to plan, you plan to fail. An idea is not a business plan, or a marketing plan, or even a goal. It is simply an idea. If you do not have a plan in place and attainable goals, you will never know when you've reached them or even if you're on the course to success or failure Remember, though, that your plan should guide you, but not constrain you. The original plan for your business will NEVER work out. It will change 50 times before you get things done. So don't stay static, be flexible.
Start-up mistake 4: Lack of capital. Having sufficient capital is essential for the survival of your business. Therefore, it is important to create a high-quality business plan in order to attract and secure the amount of funding you need to make your business successful. Remember also to keep your business and personal finances strictly separate. This may sound obvious, but many business people mix them up. This leads to a mess at tax time.